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Lovable Rogues Biography

An introduction…

Meet Eddie, Sonny and Té – three talented boys who recently shot to fame with their “original, fun and organic” songs on ITV1´s Britain´s Got Talent 2012. Since winning their fourth place spot on the show, the trio have hit the music scene in a big way - pulling in over 200,000 followers on Twitter and signing to the most-coveted record label in the world, Simon Cowell’s Syco Music.

The tale behind the Loveable Rogues goes far beyond what we all witnessed on our television screens this Spring. Here is the story of how Eddie, Sonny and Té fought their way to showcase their own talents on one of the biggest TV shows in Britain… in their own words:

The Loveable Rogues story…

Despite starting off their music careers in very different ways, Eddie Brett, Sonny Jay and Té Eugene Qhairo have always had one thing in common – they knew they wanted to sing from a young age.

"It really started while I was in college,” explains Eddie, 21. “I was playing open mic’ nights on the side but it wasn’t enough to get where I wanted to be as a singer. Then a friend announced she was leaving to go to a music college called Colins Performing Arts (CPA) Studios in Essex. So without even telling my parents, I went for an audition there. I played them one of my own songs. What was amazing was… I got in!"

Joining CPA Studios changed everything for Eddie. Suddenly he was surrounded by likeminded performers who worked tirelessly to improve their artistic skills. While getting to know everyone at the start of the autumn term, Eddie met Sonny - a ukulele-playing young lad who had a strong stage background. They became friends.

Sonny, 19, laughs, "I was five years old when I first saw Michael Barrymore on TV and I asked my mum what I had to do to be like him! She told me I had to go to stage school and enrolled me right away. It was there that I started doing singing, acting and dancing classes. I knew from the start this is where I belonged.”

Sonny’s early love for performing led him to star in TV commercials and then on the West End stage. Not one to shy away from singing and acting in front of people, he took on some incredible roles.

“I was in Chitty Chitty Bang Bang…” he reveals humbly. “I played the understudy Jeremy, who was the main character.” No biggie, then.

Having mastered the role of cute child star, Sonny went on to join CPA’s secondary school, where he opted to play – out of all instruments – the ukulele, having been inspired by his favourite American artist AJ Raphael. Teaching himself the basics, while getting to know Eddie the pair became quite a tight duo. Then, two weeks into the new term, a new (and loud) character appeared.

“I had a bit of different childhood to these two,” pipes up Té, also 19. “I lived in East London where my brothers were a bit wayward and often in trouble. I was different though – if I tried to hang out with them, they’d send me inside saying I was too good to be hanging out with them.

“I’d loved singing for as long as I could remember. At primary school, I’d get reports home saying ‘Té keeps singing in class and it’s distracting the other kids’. It was natural to me. So when I was 12, I signed up to a youth club called Urban Development which encourages young people to sing together. I did it completely off my own back and even offered to make the tea so I could hang around there every day.

“It was there I met [Platinum-selling artist] Labrinth and his sister Cherelle. They were both a part of the Urban Development course – as were people like Ed Sheeran and Plan B when they were starting out - a great scheme that gets kids who want to perform, together.

“I worked my way up during the summer holidays. I started procession singing, then doing backing vocals. I learnt how to harmonise. When I had to go back to my sixth form in the autumn, I lasted just two weeks. Instead, I left school and called every musical college I could find, trying to get an audition - eventually I came across CPA Studios.

”At first, they weren´t having it and I don´t know what possessed me, but I started singing on the phone to them.” He smiles. "The lady said, ´You´d better come in and sing for us’. I was in!”

As the boys got to know each other, it didn´t take them long to realise they all had the same goals - to be successful music artists; respected for writing their own music.

"By now, I had entered a singing competition in London and realised I needed to produce something huge to win,” explains Eddie. “So I nervously asked my new friends Sonny and Té to help me out.”

"Eddie had written this track called Lovesick and played it to us,” explains Sonny. “We thought it was far too deep at first but he went away and rewrote it. When we tried playing it again, we were all happy. It meant skipping lessons to practise and one day we got caught by a particularly scary teacher. But she liked what we were singing and told us to perfect it and perform it to her at the end of the day! We couldn’t believe it.”

Eddie continues, “We travelled to London to perform Lovesick at the competition and we ended up winning. We had so many people say to us that day that we should be a band, and when we met a talent manager who said he wanted to work with us, we realised we worked really well together”.

“Until that moment, I’d wanted to be a solo artist,” admits Té truthfully. “I’d never seen myself in a band and I hadn’t worked that hard growing up so I could share the limelight. But I realised how much I had enjoyed working with these boys. Being in this group had felt right.”

After winning their first competition as a group, the boys individually came to the decision to leave college and put their efforts into their music. They were now called the Loveable Rogues (because “I was out one night and a girl called me a loveable rogue. I called the boys up and said, ‘What do you think?’” giggles Eddie).

And so their careers began. Videos were made, more songs were written. And it was the talent manager they met in London who put them in touch with the researchers behind Britain’s Got Talent.
“When the researchers saw our videos, they asked us to come in and audition for the judges,” Eddie explains. “We couldn’t believe it!"

Impressing Simon Cowell on Britain’s Got Talent…

When the Loveable Rogues were first contacted by the BGT team and asked to audition for the 2012 series, they politely declined… eight separate times.

“We were so flattered they’d asked us, but we didn’t want to take anything away from our hard work,” explains Té. “We did our own stuff and we worried about how a television talent show would portray us. But as soon as we decided we weren’t doing it, all of us seemed to backtrack and change our minds. So we rang them back up and said, ‘We’ll do it’.”

“We got to know the crew so well throughout the show,” recalls Eddie. “It felt like they were rooting for us, hoping that we wouldn’t mess up. Thankfully, we didn’t when we met the judges for the first time at that initial audition.”

Té continues, “But it was Alesha Dixon who spent the most time with us. She was always wandering around backstage talking to everyone. She told us to always work hard and not take things for granted.”

“And we didn’t, we didn’t expect to come fourth at all,” grins Sonny. “All we wanted to do was get to that final. As long as we did that, we would have been happy. To come fourth – while being up against the likes of Twist & Pulse or Ashley and Pudsey - was great. Plus, when they announced we had come fourth, they didn’t turn the spotlight off us. It was a small gesture but it meant a lot to us. And then to hear Simon Cowell say all those great things about us... we were beside ourselves!”

“We still all voted for Pudsey though,” laughs Eddie.

Signing to Syco Music…

“We were actually in a meeting with another record company when we got a call from the Managing Director of Syco Music, Sonny Takhar,” Eddie goes on.

“He just told us, ‘Cancel any other meetings. We want to sign you’. That was an incredible moment.”

Té adds, “Syco made it clear they wanted us to have a real input in our music. We only had to look at Labrinth to see how well it worked when people were fully, creatively involved in their albums. They wanted our opinions. We know we’re lucky to have this massive force behind us and we will make the most of it.”

“Simon [Cowell] wasn’t in the country at that point,” explains Eddie. “But he sent us a congratulations and welcome message. We were going nuts saying, ‘No way, Simon Cowell has sent us a message!’”

“That night in June, we went for a meal at Sticky Fingers to celebrate,” continues Té. “And that’s when our crazy but incredible new lives began. We suddenly had loads of gigs requests across the country and there were so many calls coming in. In the last few weeks, we’ve played everywhere! Any place you can think of, we’ve played there – and it’s been great!”

The debut record…

With a record deal under their belt and an album to make, the group have already been recording existing and new material with some of the top producers in the country. The band will release music next year but in the mean time will keep their fans entertained with live shows and exciting content online.

Eddie, Sonny and Té have proven how passion, determination and hard work can pay off – and there’s no denying, these boys are pretty loveable. We challenge you not to adore them after checking this lot out…

For more information, head to http://www.loveableroguesmusic.com or contact Ryan (ryan@hjpr.co.uk) or Simon Jones (simon@hjpr.co.uk)

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