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East of England Tourism Survey Revealed ‘Staycation’ Boost to Norfolk’s Economy

Figures released by East of England Tourism have revealed that the value of tourism in Norfolk increased from £2.5 billion in 2008 to £2.6 billion in 2009.

They show that the number of UK residents staying overnight increased from 13,036M to 14,066M - – an increase of 8% - and the value of that rose from £638,417M to £674,807M – an increase of 5%.

Tourism related employment increased from 47,269 to 49,652, a 5% growth and now represents 14% of the workforce.

Intelligence from the industry for 2010 shows that the ‘staycation’ has continued, although this year visitors have been more careful with their spending. It is excellent news for the county’s economy that tourism related employment is showing real growth.

East of England Tourism’s Business Confidence Monitor for July to September 2010 revealed that 71% of accommodation providers and 57% of attractions experienced an increase or no change in the volume of guests or visitors.

Some 75% of businesses said that returning customers had the most positive impact on their business.

See the East of England Tourism website for more information.

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